A Guide to Marketing Technology and CX

The concept of the "endless aisle" in e-commerce is revolutionizing the way brands reach and engage with consumers.

Artificial Intelligence (AI) has proven to be an effective tool in analyzing customer feedback, and there are limitations of traditional methods of analyzing feedback, such as reading through every response manually.

Marketing complex products and services can be a challenging task. These types of products often require a deep understanding of technical details and can be difficult to explain to potential customers. However, with the right approach, marketing complex products and services can lead to great success.

As businesses become more analytics-driven and consumers continue to move online, marketers need a sound system or framework that will guide their marketing activities. A marketing measurement framework (MMF) is a key tool that should be used by all businesses looking to keep their marketing efforts accountable, targeted, and efficient.

Artificial Intelligence (AI) has been a topic of discussion in various industries, including marketing. In a recent survey conducted by Content Marketing Institute, it was found that content marketers have mixed feelings about the impact of AI on their careers.

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside.

There has already been an impact of AI on content creation and Search Engine Optimization (SEO) and this will continue to grow, particularly with the emergence of Chat GPT and other AI technologies in search engines like Bing and Google.

The concept of the autonomous enterprise refers to organizations that leverage advanced technologies, such as artificial intelligence (AI) and automation, to operate more efficiently and effectively.