A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

The Agile Brand Guide
The international best-selling book series in print, digital, and audio.

MarTech Guide
Marketing technology terms, platforms, and more.

The Agile Brand with Greg Kihlström podcast

The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.

The Innovation Economy Podcast

The Innovation Economy
Catch this new podcast all about business innovation.

Greg Kihlström, best selling author

Greg Kihlström
Best-selling author, speaker, consultant & advisor to F1000 brands.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Amazon

Latest Articles

Marketing technology, CX, and Digital Transformation

The e-commerce marketing place endless aisle drives brand loyalty

The concept of the "endless aisle" in e-commerce is revolutionizing the way brands reach and engage with consumers.
Nov 28, 20234 min read

Using AI to analyze customer feedback effectively

Artificial Intelligence (AI) has proven to be an effective tool in analyzing customer feedback, and there are limitations of traditional methods of analyzing feedback, such as reading through every response manually.
Nov 27, 20233 min read

Marketing complex products and services takes a methodical approach

Marketing complex products and services can be a challenging task. These types of products often require a deep understanding of technical details and can be difficult to explain to potential customers. However, with the right approach, marketing complex products and services can lead to great success.
Nov 26, 20234 min read

The importance of a marketing measurement framework

As businesses become more analytics-driven and consumers continue to move online, marketers need a sound system or framework that will guide their marketing activities. A marketing measurement framework (MMF) is a key tool that should be used by all businesses looking to keep their marketing efforts accountable, targeted, and efficient.
Nov 25, 20234 min read

The impact of artificial intelligence on content marketers

Artificial Intelligence (AI) has been a topic of discussion in various industries, including marketing. In a recent survey conducted by Content Marketing Institute, it was found that content marketers have mixed feelings about the impact of AI on their careers.
Nov 23, 20233 min read

S1 | 15: Intrapreneurship and fostering innovation from within, with Shane Pahl

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside.
Nov 23, 20232 min read

The impact of artificial intelligence on content creation and SEO

There has already been an impact of AI on content creation and Search Engine Optimization (SEO) and this will continue to grow, particularly with the emergence of Chat GPT and other AI technologies in search engines like Bing and Google.
Nov 22, 20233 min read

The autonomous enterprise benefits customer experience

The concept of the autonomous enterprise refers to organizations that leverage advanced technologies, such as artificial intelligence (AI) and automation, to operate more efficiently and effectively.
Nov 21, 20234 min read