Month: August 2023

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.

Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new AI-based features, we are bombarded with information.

There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task. Today we’re going to talk about what it…

In this compelling episode of the CX Goalkeeper Podcast, we’re joined by Clare Muscutt, the visionary founder and CEO of Women in CX (WiCX). Delve into the intricacies of modern Customer Experience (CX) as Clare shares her profound insights on the…

There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.

This article was based on a recent podcast interview with Scott Love of Lovelytics. We talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams.

This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty.

AI4, the world’s premier conference discussing artificial intelligence and its many applications for business was held August 7-9 at the MGM Grand in Las Vegas and featured some amazing speakers on important topics related to AI and business. …

Branding is more than just a logo or a tagline – it’s the promise that you make to your customers about the value you offer and in the way you solve their challenges and meet their needs and desires.

Thanks to generative AI tools, teams can now work more efficiently, with greater speed and accuracy, and with less human error.