Questions to ask when analyzing the results of your marketing efforts
When analyzing the results of your efforts, it is important to not get distracted by very good—or very bad—anecdotal results or results that may be extreme but not directly related to success or failure. You can start by asking a series of questions.
407: #407: Meeting & Exceeding B2C Expectations in a B2B World with Chris Costello, Amazon Business
Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that…
The challenges of fragmented walled gardens
The rise of fragmented walled gardens, such as Instagram, TikTok, and Snapchat, has presented significant challenges for both brands and marketers.
The impact of conversational marketing on the customer experience
Conversational marketing has emerged as a powerful tool for improving customer experience in today’s digital landscape.
406: #406: State of the (recruiting) union with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about the State of the (Recruiting) Union, plus talk with our marketing staffing expert to provide an…
Decoding Human-Centered Design: Your Pathway to Unprecedented Success with Stefan Leuthold
In the latest episode of the CX Goalkeeper Podcast, our host Gregorio Uglioni had an insightful discussion with Stefan Leuthold, a renowned expert in the field of human-centered design. Stefan, who hails from Stimmt, a Swiss consulting company…
How Generative AI is Changing the Creative Process in Marketing
The creative process is an essential part of marketing, and it is continually evolving with new technology. One of the biggest changes in recent years is the integration of generative AI into the creative process.
AI-driven analytics optimizes digital experiences
AI-driven analytics is revolutionizing the way brands measure and optimize digital experiences. In today’s competitive landscape, providing personalized and seamless customer experiences is crucial for businesses to stay ahead.
Continuous improvement and applying it to marketing
Continuous improvement is a process of constantly enhancing and refining marketing strategies to achieve maximum efficiency and effectiveness. This approach allows marketers to stay competitive in the ever-changing landscape of the industry and ensure that they are consistently delivering value to their customers.
405: #405: AI in the Contact Center with Mary Nelson, Chief Customer Officer, Aircall
Today we’re going to talk about AI in the contact center and how to balance voice AI, machine learning, and other types of automation with human contact center agents to deliver the optimal customer experience. To help me discuss this topic, I’d…
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