Month: January 2024

As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of.

Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a number of insights about the state of retail marketing. Today we’re going to talk about a few…

One of the key aspects of this shift is the replacement of third-party data with retail media networks. Retail media networks are essentially advertising channels that are created by companies with high-quality first-party data assets.

In this episode, I speak with the co-founders of Propexo, a company focused on integrations between property technology solutions and the core property management software in use in the industry.

Business Process Outsourcing (BPO) refers to the practice of one company hiring another company to handle essential functions of the primary company. This can include customer service, contact center operations, trust and safety, finance and accounting, and more. When implemented well, BPO can offer several benefits for businesses, particularly…

Pega announced Pega GenAI Knowledge BuddyTM, an enterprise-grade, generative AI-powered assistant that will quickly and easily enable customers and employees to get specific answers synthesized by generative AI from content scattered across knowledge bases.

Today we’re going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I’d like to welcome Neil Hoyne, Chief Strategist at…

Marketers need to embrace artificial intelligence (AI) in order to thrive and maintain a competitive edge in today’s ever-evolving landscape of work.

Genesys has announced that it has entered into an agreement to acquire Radarr, a leading AI-based social and digital listening, analytics, and consumer engagement company.

Personalization is key for success in loyalty programs. It has become increasingly important as customer expectations continue to evolve. Customers expect personalized experiences that cater to their individual needs and preferences. By offering personalized content, companies can create a stronger connection with their customers and build long-lasting relationships.