Month: January 2024

Scalability through automated content generation is a powerful tool for marketers in highly regulated industries, such as the pharmaceutical industry.

There is a lot of talk about headless, composable, MACH, and the like these days. And I can say from personal experience that there are many instances where they are the perfect fit. But, as with any technology solution, it’s not always a…

Adding one channel at a time to customer journey orchestration can benefit customers extensively, even if the end goal is to orchestrate across all channels.

Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.

Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems gaps can get in the way of speedy implementation. Thus it is important to identify internal gaps early on.

Algolia, the world’s only end-to-end AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements hear at the NRF show. Today we’re going to talk about two of these announcements, and…

In this game-changing episode of the CX Goalkeeper Podcast, join us as we explore the dynamic intersection of AI and Customer Experience with industry expert, Ashish Santhalia. Discover how AI is not just enhancing but revolutionizing the way…

A culture of experimentation can bring numerous benefits to B2B brands. In today’s rapidly changing business landscape, where customer expectations are evolving and competition is fierce, experimentation allows B2B brands to stay ahead of the curve and drive growth.

Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance Portability and Accountability Act (HIPAA) while still utilizing marketing technologies effectively.

This article discusses the importance of starting small and solving business problems when implementing a headless or composable commerce approach.