Scalability through automated content generation is a powerful tool for marketers in highly regulated industries, such as the pharmaceutical industry.
Adding one channel at a time to customer journey orchestration can benefit customers extensively, even if the end goal is to orchestrate across all channels.
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead.
To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and
systems gaps can get in the way of speedy implementation. Thus it is
important to identify internal gaps early on.
A culture of experimentation can bring numerous benefits to B2B brands. In today’s rapidly changing business landscape, where customer expectations are evolving and competition is fierce, experimentation allows B2B brands to stay ahead of the curve and drive growth.
Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance Portability and Accountability Act (HIPAA) while still utilizing marketing technologies effectively.
This article discusses the importance of starting small and solving business problems when implementing a headless or composable commerce approach.
As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of.
One of the key aspects of this shift is the replacement of third-party data with retail media networks. Retail media networks are essentially advertising channels that are created by companies with high-quality first-party data assets.
In this episode, I speak with the co-founders of Propexo, a company focused on integrations between property technology solutions and the core property management software in use in the industry.