Scalability through automated content generation
Scalability through automated content generation is a powerful tool for marketers in highly regulated industries, such as the pharmaceutical industry.
478: #478: When is headless the right (or wrong) idea? with Liz Spranzani, CTO at Verndale
There is a lot of talk about headless, composable, MACH, and the like these days. And I can say from personal experience that there are many instances where they are the perfect fit. But, as with any technology solution, it’s not always a…
Customer journey orchestration can happen one channel at a time
Adding one channel at a time to customer journey orchestration can benefit customers extensively, even if the end goal is to orchestrate across all channels.
S1 | #3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead.
To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and
systems gaps can get in the way of speedy implementation. Thus it is
important to identify internal gaps early on.
477: #477: Gen AI in the E-commerce Experience with Bernadette Nixon, Algolia
Algolia, the world’s only end-to-end AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements hear at the NRF show. Today we’re going to talk about two of these announcements, and…
A culture of experimentation benefits B2B brands
A culture of experimentation can bring numerous benefits to B2B brands. In today’s rapidly changing business landscape, where customer expectations are evolving and competition is fierce, experimentation allows B2B brands to stay ahead of the curve and drive growth.
Healthcare marketing amidst compliance challenges and roadblocks
Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance Portability and Accountability Act (HIPAA) while still utilizing marketing technologies effectively.
Success with composable means starting small and focusing
This article discusses the importance of starting small and solving business problems when implementing a headless or composable commerce approach.
Latest news January 26, 2024
As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of.