Month: January 2024

Recent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are simply not equipped to handle that at scale. Today we’re going to talk about the importance…

🚀 Welcome to a groundbreaking episode of the CX Goalkeeper Podcast! Today, we’re joined by Alyona Medelyan, CEO of Thematic, who shares her expert insights on how AI is transforming customer experience. 🔍 In this episode, Alyona delves into: …

Personalized content generation is accelerated and enhanced by leveraging generative AI tools. These tools allow marketers to create multiple versions of content that are tailored to individual customers or specific locations in real-time or near real-time.

It is crucial for advertisers to have a strong first-party data strategy in the post-cookie world. The imminent demise of third-party cookies is leading to a significant shift in the way marketers target, measure, and track users.

As of Friday, January 19th, 2024, here are some top news stories marketing technology professionals should be aware of

One of the key factors in maximizing the success of an e-commerce website is the quality and performance of its images. There are several reasons why this is the case, and this article discusses a few of them.

Intrapreneurs are invaluable in companies and thus it is important that there are individuals thinking like an entrepreneur within an organization. Individuals should approach their roles as if they were running their own small business within a larger organization. This mindset allows individuals to take ownership of their work…

Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers — which starts with the brand asking basic…

User experience is crucial in the success of any product or service. It is the key to attracting and retaining customers, driving customer satisfaction, and ultimately, increasing sales and revenue.

Artificial intelligence enables efficient marketing campaigns by automating and streamlining various aspects of content creation and distribution. This is particularly beneficial for regulated industries, such as pharmaceuticals, where compliance and accuracy are crucial.