Month: June 2025

In a time when marketers are told to “move fast and personalize everything,” the pressure to build meaningful, measurable customer journeys—before the competition even drafts wireframes—has never been higher. At PegaWorld 2025 in Las Vegas, the buzz wasn’t about the latest buzzword. It was about something far more pragmatic…

Careington International Corporation is proud to announce enhanced customer service efficiencies through its collaboration with Cognigy, a global leader in AI-driven customer service solutions. By integrating Cognigy’s innovative AI solution into Careington’s call center operations, Careington has expanded its capacity to deliver superior service and support for its valued clients…

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about…

Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and promo codes—are fading into irrelevance as customers shift their expectations. They no longer reward brands just for consistency or price. Today’s consumers demand more: personalized experiences, seamless interactions across channels, and recognition beyond the…

In collaboration with CCW Europe Summit 2025: CCW Europe Summit 2025 unites CX pioneers to solve today’s challenges and shape tomorrow’s solutions. Dive into next-gen AI, journey redesign, and customer-centric growth with leaders from Google,…

While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be…

This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy with what customers really want.

Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue Keith has become a consistent voice of clarity. As Corporate Vice President at Landrum Talent Solutions, Keith leads the firm’s national marketing recruiting…

Marketing attribution has become increasingly complex in today’s multi-channel world. This article explores two popular attribution methods: Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM). Drawing on insights from industry experts, it examines the strengths, limitations, and ideal use cases for each approach.

In order to effectively prioritize and adapt to the ever-changing landscape of business, organizations must understand the significance of differential adaptability. This capability allows them to identify and allocate resources based on the relative importance and urgency of threats and opportunities they face.