How privacy by design builds trust with customers
This article was based on the interview with Jordan Scher of Drata by Greg Kihlström, MarTech consultant for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:
Privacy by design builds trust by putting the user at the center of product development and prioritizing their data protection needs. This approach goes beyond simply stating privacy policies in a document and instead focuses on implementing features that give users control over their data and ensure its safety. By engineering privacy into the product itself, companies can demonstrate their commitment to protecting user data and building trust.
One key aspect of privacy by design is showing, not just telling, users that their data is safe. This can be achieved through features such as user access reviews, where users can control who has access to their data and what they can do with it. By providing concrete proof points of data protection, companies can reassure users that their privacy is a top priority.
In addition, embracing regulatory frameworks such as GDPR and HIPAA and proactively engineering privacy into products can further demonstrate a brand’s emphasis on privacy and trust. By complying with regulations and providing evidence of compliance, companies can build credibility and show users that they take data protection seriously.
Looking to the future, companies should continue to prioritize trust and integrity in their brand stories. By incorporating trust and safety into their brand messaging, companies can build long-term relationships with customers based on transparency and data protection. Compliance should also be integrated into core principles and values, allowing companies to evangelize their perspective on privacy and trust from the start.
Privacy and trust are essential components of brand building in the digital age. By prioritizing privacy by design, companies can build trust with their customers, differentiate themselves in the marketplace, and ensure ongoing consumer trust. Ethical data practices are not only a legal requirement but a strategic imperative for brands looking to succeed in a data-driven world. By focusing on privacy and trust, companies can create a competitive advantage and build lasting relationships with their customers.
