Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
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