A Guide to Marketing Technology and CX

This article was written by Greg Kihlström for MarTech. In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play.

Consumer reviews have a significant impact on purchasing decisions. Consumers are becoming increasingly reliant on user-generated content to inform their buying choices. The availability of online reviews and ratings allows shoppers to access real-time feedback from other consumers, providing valuable insights into product quality, performance, and overall satisfaction.

Candidates invest time and effort into applying for positions, preparing for interviews, and showcasing their skills and qualifications. It is crucial for hiring managers to acknowledge and appreciate this effort by treating candidates with dignity and respect.

In today's increasingly digital world, print marketing is making a comeback as a powerful tool for personalized communication. As digital environments become saturated with advertisements and messages, personalized print communications are gaining more attention for their ability to connect deeply with audiences. According to the Print Impact Report by RRD, over two-thirds of organizations are personalizing their print communications, highlighting a resurgence in personalized print marketing.

Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and cookie deprecation, making it increasingly difficult to reach consumers effectively. In response to this, in-play advertising has emerged as a new and unique way to engage with audiences, particularly in the gaming world.

In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology crucial for retailers to continue targeting the right customers effectively.

MarTech, or marketing technology, is a broad and complex field that encompasses a wide range of tools and platforms designed to help businesses collect data, deliver marketing campaigns, and analyze their marketing efforts. At its core, MarTech is all about data, delivery, and analysis.

This article was based on the interview with AJ Joplin of Forrester by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original …