A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#668: The Five Levels of AI with Courtney Baker, Knownwell
Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Using Customer Experience as Competitive Advantage
In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However,…
