A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
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Expert Mode
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
CMSWire: CX Quality Is Falling—Forrester Says Total Experience Can Fix It
This article was written by Greg Kihlström for CMSWire. About 1,500 customer experience, digital-business and B2C marketing leaders converged here…
