A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
Today, we’re going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
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Expert Mode
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
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More Articles on MarTech, AI, & Customer Experience
Forbes: How Brands Can Drive Emotional Engagement With Customers
This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers,…
