MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and…
CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech…
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough to set your business apart from…
CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy…
CustomerThink: Building a Culture of Agility in CX and Marketing
This article was written for CustomerThink by Greg Kihlström. Agility has become a cornerstone for success in the enterprise and a culture of agility within marketing…
Compliance by Design in a Highly Regulated Environment
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the very beginning. In…
CMSWire: Customer Satisfaction Strategies: Taking Action on Priorities
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better goals and achieve more. Perhaps your…
CustomerThink: Harnessing the Power of Natural Language Interfaces for Improved Customer Experience
This article was written by Greg Kihlström for CustomerThink. As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural…
