Madhive Selects AdImpact to Bring Competitive Spend Data To Local Media
Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns
Yesterday’s Marketing Technology & AI News | October 23, 2026
Oct. 22, 2026 martech news: Kochava caps AI token spend, ThoughtSpot prices AgentSpot by outcome, and Disco pays merchants $3.50 per Shopify checkout offer.
Introducing AgentSpot: From Chatbots to Multiplayer AI
The first wave of AI gave every employee a chatbot. This next wave gives the whole company an AI workforce: grounded in your data, fluent in your business, working alongside your people.
Framer Launches Official MCP Server, Letting Outside AI Agents Build and Edit Websites
The remote server connects ChatGPT, Claude, Cursor, Grok and other assistants directly to Framer projects, with OAuth sign-in, account-level permissions and an optional branch-based review step before anything goes live.
Advertising Payments Leader Extreme Reach Launches ‘XR Pay for Creators’ Putting Influencers On Par With The Biggest Celebs
XR gives brands and agencies a proven payments platform that scales with creators as they grow from one-off social posts to multimillion-dollar campaigns
Solutions by Text Becomes SBT, Unveiling a Bold New Vision for Consumer Engagement
From pioneering compliant messaging to shaping the future of consumer engagement, SBT brings a bold new vision for turning connections into action and revenue.
The Harris Poll: The Strategic Imperative of Adult Play: Capturing the Evolving Consumer Landscape
According to The Harris Poll’s October 2026 “The Rise of Kidulting Report,” this market represents a substantial, yet often underestimated, opportunity for enterprises. Senior marketing and CX leaders must understand the motivations behind this behavior to develop targeted strategies that foster loyalty and drive measurable growth.
isolved Places AI Agents on the Org Chart Alongside People, Advancing Workforce Capital Management
Agent View gives AI agents an assigned manager, performance record and escalation path alongside human employees
Claritas: Decoding Growth: Strategic Imperatives for Engaging the Diverse U.S. Hispanic Market
The 2026 U.S. Hispanic Market Report by Claritas underscores that this is not a monolithic market but a complex, multi-faceted audience whose acculturation levels, language preferences, and digital behaviors demand sophisticated engagement strategies.
Körber debuts ALVA in the U.S. as pharmaceutical production grows more complex
ALVA inspection headlines a live production demonstration alongside vial handling and aseptic transfer technologies for flexible, reliable manufacturing
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