Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a…
Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant…
Aido Lighthouse: Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing
The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to…
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.
CustomerThink: Where is the Customer in Agentic Commerce?
This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad…
Cyara: AI Judgment and Trust: Crafting a Hybrid CX Strategy for the Enterprise
AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by Dynata in March 2026, gathered insights…
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s…
Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact
Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for…
