Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech

The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology…

Expert Mode from The Agile Brand Guide®

Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale

This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers the early days of the web, mobile, or social media. However,…

Redefining Customer Service and Returns for the Agentic Era

Redefining Customer Service and Returns for the Agentic Era

AI is working its way through the buyer’s journey. The 2025 holiday season saw a 693% jump in AI-driven traffic from the previous year, as customers…

Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact: Scaling Agentic AI: The Four Decisions Driving Autonomous Execution

Genpact’s Autonomy requires trust in AI: Four leadership decisions that determine whether AI scales report explores how the promise of agentic AI—systems capable of autonomous action…

Confident Nonsense: Drift Happens: When Models Go Stale

Confident Nonsense: Drift Happens: When Models Go Stale

Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a…

AI's Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026

Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant…

Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing

Aido Lighthouse: Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing

The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to…

CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?

CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?

This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.


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