Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp; start making it earn its seat at the budget table.…
In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Sovereign AI
Sovereign AI refers to a nation’s ability to develop, deploy, govern, and benefit from artificial intelligence using infrastructure, data, talent, institutions, and policy frameworks that it can control or meaningfully influence.
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Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and outlier detection tasks. SVMs work by finding the optimal hyperplane that separates data points into distinct classes. In essence, an SVM attempts to maximize the margin between different classes of data, making it a robust tool for classification tasks, especially in…
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Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics and statistical properties of real-world data. It is generated using algorithms, simulations, and machine learning models rather than being collected from actual observations or interactions. Synthetic data is widely used in research, testing, training machine learning models, and other applications where…
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Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a new, fictitious identity by combining real and fabricated information. Unlike traditional identity theft, which involves stealing and using another person’s identity, synthetic identity fraud uses elements such as a real Social Security Number (SSN) paired with a fake name, birthdate, or…
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Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial intelligence (AI) and machine learning (ML) to generate synthetic respondents or simulate survey data. Instead of gathering responses directly from human participants, synthetic research models use algorithms trained on large datasets to emulate responses, behaviors, and preferences of a target audience.…
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Tara DeZao
Tara DeZao, Sr. Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.