Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Sam Dorison
Sam Dorison is the Cofounder and Chief Executive Officer at ReflexAI. An expert in artificial intelligence strategy and product deployment, Dorison has been involved with AI-powered products in industries ranging from mental health to cybersecurity to smart cities.
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically. SEO focuses on improving the quality and quantity of website traffic by increasing the visibility of your website on search engine result pages (SERPs).
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Shadow AI
Shadow AI is the use of artificial intelligence tools or applications by employees without the approval or oversight of their organization’s IT or security function. A marketer pasting a customer list into a personal ChatGPT account is shadow AI. So is a designer using an image generator the company hasn’t vetted, or a team switching…
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Shutterstock
Shutterstock is a global creative platform that provides high-quality licensed stock photography, vectors, illustrations, videos, music, and 3D models to businesses, marketing agencies, and media organizations. Its key differentiator is its massive and diverse marketplace, powered by a pioneering subscription-based model that made creative assets more accessible, alongside a recent expansion into AI-powered content generation…
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Sovereign AI
Sovereign AI refers to a nation’s ability to develop, deploy, govern, and benefit from artificial intelligence using infrastructure, data, talent, institutions, and policy frameworks that it can control or meaningfully influence.
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Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and outlier detection tasks. SVMs work by finding the optimal hyperplane that separates data points into distinct classes. In essence, an SVM attempts to maximize the margin between different classes of data, making it a robust tool for classification tasks, especially in…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.