The Agile Brand Guide: Customer Data Platforms 2024 Edition
Evaluating, Buying, and Implementing CDPs for Marketers
The #1 Amazon Best-Selling Guide to CDPs
By Greg Kihlström with a foreword by Heidi Bullock, CMO at Tealium | 103 Pages | Available in Print or as an Ebook
PURCHASE NOW:
Paperbook or Digital | Audiobook
As the marketing world moves increasingly towards the need for greater first-party data solutions to power personalization and mitigate effects from third-party cookie deprecation, Customer Data Platforms (CDPs) are increasingly important. This, balanced with an increased need for data privacy and transparency over how customer data is used, make CDPs a critical part of a brand’s marketing technology infrastructure.
In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition by Greg Kihlström is now available in print as an ebook.
The book explores marketers’ need for a customer data platform, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it. It features a foreword by Heidi Bullock, CMO at CDP provider Tealium. Additionally, thought leaders from some of the most prominent CDP providers lend their thoughts and expertise, including contributions from Lytics, ActionIQ, and Amperity.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.
PURCHASE NOW:
About the author
Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.
Related Content
-
#3: One Amazing Thing About ActionIQ with Jack Cochran
Welcome to One Amazing About ActionIQ. Today, host Greg Kihlstrom welcomes Jack Cochran, Director of Solution Consulting at ActionIQ to the show and he will be sharing one amazing thing with us today: dynamic media suppressions.
-
New edition of the best-selling customer data platform guide gives expanded insights from industry leaders
In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition by Greg Kihlström is now available…
-
The Business Value of First-Party Data Strategies
Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key components of this strategy is leveraging first-party data.
-
Is a Customer Data Hub (CDH) The Same As A Customer Data Platform (CDP)?
The simple response is NO. While these terms are frequently interchanged, distinct nuances differentiate them. This article delves into these disparities, aiding in the identification of the right solution for your business requirements.
-
Latest news January 26, 2024
As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of.
-
New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
In this second edition of this best-selling installment in the series, Customer Journey Orchestration Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space.