Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
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Expert Mode
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Harnessing the Power of Natural Language Interfaces for Improved Customer Experience
This article was written by Greg Kihlström for CustomerThink. As a consultant and advisor to enterprise brands, I have seen…
