Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
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The integration of artificial intelligence (AI) into market research is not merely a trend; it represents a fundamental shift that…
