Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
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