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The Agile Brand with Greg Kihlström

#785: Avaya CTO David Funck on building persistent memory of the customer with AI

Today, we’re going to talk about breaking down the silos between our AI systems. We’ll explore a concept that promises to give our AI a persistent memory, allowing different models and platforms to share context and build a truly continuous, intelligent customer experience. To help me discuss this topic, I’d like to welcome, David Funck, Chief Technology Officer at Avaya.


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…

Real-Time Data (RTD)

Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…

Marketing Qualified Lead (MQL)

A marketing qualified lead (MQL) is a potential customer that has been identified as…

Business Process Outsourcing (BPO)

Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…

History of the Customer Data Platform (CDP)

It wasn’t until 2013 that the term “Customer Data Platform” was first used. These…

Application to Person (A2P) SMS Messaging

Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…

B2C (Business to Consumer) Marketing

Business to Consumer (B2C) marketing refers to the strategies and activities a business uses…

Configure, Price, Quote (CPQ)

CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…

Objectives and Key Results (OKR)

Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…

Environment (Component of the Center of Experience)

In the Center of Experience, environment consists of the “places” aspect of experience.  This…

Marketing Resource Management (MRM)

Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…

Average Time to Hire (ATH)

Average Time to Hire (ATH) is a human resources and recruitment metric that measures…


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