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#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We’ll explore how to navigate this new frontier not as intruders, but as valuable contributors.…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
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More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
