Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Real-Time Data (RTD)
Real-time data (RTD) refers to the information that is updated minute-by-minute, second-by-second. This data…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
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Expert Mode
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you…
Expert Mode: Trust Is a Strategy, Not a Sentiment
Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are…
