Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
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AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
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