A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#44: Why “slow” experiences are the new “site is down” with Gerardo Dada, Catchpoint
When your site is technically “up” but takes too long to load, customers don’t care—it might as well be down.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that measures the amount an…
Content Marketing Platform (CMP)
A Content Marketing Platform (CMP) is a tool that helps marketers manage all aspects…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
Business Process Outsourcing (BPO)
Business Process Outsourcing (BPO) is when companies outsource specific business functions to a third-party…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
B2C (Business to Consumer Marketing)
B2C, or Business to Consumer Marketing, refers to companies, products, and services that sell…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of…
