A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
There are a lot of great ideas for products and brands out there, but sometimes the difference between success and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
B2C (Business to Consumer Marketing)
B2C, or Business to Consumer Marketing, refers to companies, products, and services that sell…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
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More Articles on MarTech, AI, & Customer Experience
Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future…
