A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong…
