A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#694: What’s your plan for Q5 this year, with Xavier de Baillenx from Ramdam
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Focusing AI tool usage on strategic goals
The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI). As businesses, both large and…
