Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
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Expert Mode
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
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More Articles on MarTech, AI, & Customer Experience
Focusing AI tool usage on strategic goals
The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI). As businesses, both large and…
