A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#14: From Fear to Financial Freedom- Five Steps To Learn How to Leverage Real Estate Investing
In this power-packed episode of *Worth Knowing*, Brooke Ceballos-Pinero and Shirley Baez reveal how they turned fear into fuel, transforming…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
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Expert Mode
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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