A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester
Agility isn’t about adding more tech; it’s about multiplying human impact. Today we’re exploring the network effect of AI and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of…
