A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform
Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
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Expert Mode
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
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The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Emotional Resonance Drives Ad Success
In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of…
