A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.


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Latest Articles

Marketing technology, CX, and Digital Transformation

The critical role of partnerships in the B2B2C model

Deep partnerships are critical for success in the B2B2C model, as highlighted in a recent podcast featuring a healthcare industry expert. In this model, businesses sell their services to other businesses, who then provide those services to consumers.
Sep 19, 20243 min read

Lead by creating the right environment

The interview with Horst Schulze, Founder and former President of Ritz-Carlton emphasizes the importance of creating the right environment as a leader in order to meet the expectations of customers and employees. He discusses the three subconscious expectations that every customer has - defect-free products, timeliness, and respectful service. As a manager, it is crucial to create processes, systems, and controls to ensure that these expectations are met consistently.
Sep 18, 20242 min read

The importance of treating employees like customers

The importance of treating employees like valued customers cannot be overstated. This concept is not only crucial for creating a positive work environment, but it also has a direct impact on the overall success and growth of a company.
Sep 17, 20243 min read

Prolonged hiring process impacts companies

The prolonged hiring process impacts companies in several ways, affecting both the employer and the candidates involved. One of the key impacts is the strain on resources and productivity.
Sep 16, 20242 min read

When customer obsession drives key priority decisions

Customer obsession is a mindset that drives priority decisions within an organization. When a company is truly customer-obsessed, it means that the needs and preferences of the customer are at the forefront of every decision that is made.
Sep 15, 20243 min read

Using stories for more impactful communication

Using stories for impactful communication is a powerful tool that can help drive change and create lasting impact. The interview with Megan Burns highlighted the importance of simplifying ideas and making them memorable in order to effectively communicate with others.
Sep 14, 20242 min read

Relevance, agility, and fearlessness drive success in B2B marketing

In B2B marketing, relevance, agility, and fearlessness are crucial qualities that drive success and help brands stand out as leaders in their categories. These qualities are essential in today's highly competitive market, where brands need to constantly evolve and adapt to meet the changing needs and expectations of their customers.
Sep 13, 20242 min read

Personalization plus education equals loyalty

Personalization and education are key drivers of customer loyalty in the travel industry. As discussed in the podcast, personalization is crucial for brands to connect with their customers on a deeper level and provide them with tailored experiences that meet their individual needs and preferences.
Sep 12, 20242 min read