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#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We’ll explore the patterns that separate…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Agentic AI is the new default, but CMOs should read past the press releases before reallocating budgets. The convergence of announcements from Salesforce, VTEX, Highwire,…
The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and…
The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a lead that has met a defined set…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
MOO
MOO is an online print and design company that enables businesses to create premium,…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Latest Research
The more recent insights, trends, and stats to guide your work
Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape
The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…