A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Industry News
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Latest Articles
The critical role of partnerships in the B2B2C model
Lead by creating the right environment
The importance of treating employees like customers
Prolonged hiring process impacts companies
When customer obsession drives key priority decisions
Using stories for more impactful communication
Relevance, agility, and fearlessness drive success in B2B marketing
Personalization plus education equals loyalty
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.