Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
Today, we’re going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth. To help me discuss this topic, I’d like to welcome, Mark Van Wye, CEO at…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of announcements across marketing technology, agentic AI, and e-commerce infrastructure signals something more consequential than a typical product cycle: the customer journey is…
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents…
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a lead that has met a defined set…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
MOO
MOO is an online print and design company that enables businesses to create premium,…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Latest Research
The more recent insights, trends, and stats to guide your work
Liferay: Why a Single Site Glitch Can Cost Your Enterprise 75% of Customers
Customer trust, once built over prolonged engagement, now operates on a “one-strike” principle. The Liferay 2026 Broken Trust Report, based…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company…
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the…
Expert Mode: Scaling Personalization Without Sacrificing Your Brand’s Soul
For years, the twin ambitions of enterprise marketing have been pulling in opposite directions. On…
Expert Mode: Beyond the Hype—Putting AI to Work in the Real Economy
As marketing leaders, we are inundated with conversations about AI. The narrative is often dominated…