Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#59: One Amazing Thing About DOJO AI with Duarte Garrido
Marketers have a lot of channels to pay attention to, and the number only seems to be growing. Well what if you could connect all your channels and see them in real-time, along with what needs attention, and even how to fix it—all in one place? Welcome…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe…
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a lead that has met a defined set…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: The AI-First Imperative: Reshaping E-Commerce for 2026 and Beyond
Artificial intelligence is rapidly transforming the e-commerce landscape, moving beyond incremental improvements to fundamentally redefine consumer interactions and operational capabilities.…
More Industry News
Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a…
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…
Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information…
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…