Expert Advice for Marketing Leaders on MarTech, AI, & CX

Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

Today, we’re going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn’t just implementing a chatbot; it’s ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I’d like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Proximal Policy Optimization (PPO)

Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…

Environment (Component of the Center of Experience)

In the Center of Experience, environment consists of the “places” aspect of experience.  This…

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a platform that manages interactions with current and potential…

Retail Media Network (RMN)

A retail media network is a business model that functions as an advertising platform.…

1:1 Omnichannel Personalization

1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…

Headless Architecture

A headless architecture for websites and web applications separates the front end (the user…

Agile Brand

An Agile Brand is an organization that is able to be adaptive to both…

Organizational Semiotics (OS)

Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…

Product Market Fit (PMF)

Product Market Fit (PMF) means finding the right target market where the product’s market…

Digital Asset Management (DAM)

Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…

Channel99

Channel99 is a B2B performance marketing and attribution platform that measures how digital marketing…

The Agile Brand with Greg Kihlström Podcast

The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

More research

Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

The Unglamorous but Essential Work of AI in the Enterprise

In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…

Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…

Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility

The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…

View more


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.