Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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Vasion Chief Strategy Officer JD Carter on Building a responsive brand
Today, we’re going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we’ll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press…
Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a…
Yesterday’s announcements show enterprise marketing infrastructure entering a new phase: the protocols, data standards, and creative tooling required for agentic AI are being built out…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Returns Management System (RMS)
A Returns Management System (RMS) is a software platform (or platform module) that manages…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Latest Research
The more recent insights, trends, and stats to guide your work
The Price Imperative: Navigating 2026 Shopper Demands for Enterprise CX Leaders
RetailNext’s 2026 Shopper Sentiment Report, which surveyed 1,053 U.S. consumers in February 2026, underscores a critical shift: price is no…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…
Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange,…