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#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
Today, we’re going to talk about the evolution of higher education, specifically how online programs are being redesigned from the ground up to meet the complex needs of working adults. We’ll explore how concepts we often discuss in customer experience—like personalization and flexibility—are being applied to learning…
Up-to-the-Minute Analysis
Insights from the last 48 hours
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Employee Voice: The New Standard for Brand Credibility and Customer Trust
Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Agile Brands Use Controversy to Control the Conversation
Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Overlooked Competitive Advantage Hiding in Human Psychology
The relentless focus on technology and data is essential; it’s the price of admission in…
Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch…
Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a…
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…