Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Marketing Operations (MOps)
MOps incorporates a range of functions, including data management, analytics, marketing automation, technology implementation,…
Agile Brand
An Agile Brand is an organization that is able to be adaptive to both…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
Culture Gap
This is the difference, or “gap” between three things as measured using the culture…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Objectives and Key Results (OKR)
Objectives and Key Results (OKR) is a goal-setting framework used by teams and individuals…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
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Expert Mode
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…
Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender
When most people think of launching a new beverage brand, they picture sleek branding, influencer…
Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience
Your website might technically be “up,” but if it’s slow, your customers have already moved…
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More Articles on MarTech, AI, & Customer Experience
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth…
