A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
Payroll isn’t exactly what you’d call exciting—so how do you take a – let’s face it – rather boring topic…
