A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#133 Future of Agentic AI: Transforming Customer Journeys
What if AI-powered technology could not only solve your customers’ problems faster but also anticipate their needs—and why do so…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
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More Articles on MarTech, AI, & Customer Experience
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…
