A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Expert Mode
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late,…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: Customer Satisfaction Strategies: Taking Action on Priorities
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better…
