A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
How do you take something that’s iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Aligning AI adoption with company culture
As we navigate the evolving landscape of the workplace, the integration of artificial intelligence (AI) into business operations presents both…
