A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
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More Articles on MarTech, AI, & Customer Experience
The impact of accessibility on brand reputation
With optimized online experiences being paramount to a great customer experience, the importance of accessibility cannot be overstated. Thus, the…
