A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
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More Articles on MarTech, AI, & Customer Experience
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
