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#797: Vitam CMO Lisa Avvocato on AI’s Growing Role from Search to Transaction
Today, we’re going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It’s a topic filled with both existential threats and massive opportunities. To help me discuss this topic, I’d like to welcome…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
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CustomerThink: Elevating the Customer Experience with a Continuous Improvement Approach
Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than…
