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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I’d like to welcome, Bobby…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Sitecore XM Cloud
Sitecore XM Cloud is a cloud-native, headless SaaS content management system that enables brands…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
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Focus on behaviors, not metrics
Organizations often find themselves inundated with an array of metrics designed to gauge performance, customer satisfaction, and employee engagement. However,…
