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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Slow Down to Speed Up: A Strategic Approach to Implementation
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools…
