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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward. To help me discuss this topic, I’d like to welcome, Mark…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
2nd party data
your brand, and first party data, in that you have the capability of using…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique…
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer…
