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#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why simply plugging in programmatic tools isn’t the silver bullet it’s promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context. To help me discuss this topic, I’d like to welcome, Dave Simon, President of In-Store Marketplace at ISM.
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Most popular terms
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Seel
Seel is an e-commerce technology platform that provides a suite of AI-powered solutions designed…
Universal Commerce Protocol (UCP)
Universal Commerce Protocol (UCP) is an open-source protocol that standardizes how AI agents and…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
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