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#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer’s journey
Today, we’re going to talk about how agentic AI is quietly becoming the new gatekeeper between brands and consumers, radically changing e-commerce discovery and purchase behavior, especially in the CPG and retail space. To help me discuss this topic, I’d like to welcome, Kimberly Shenk, CEO at Novi, our Resident Expert on AI-Driven Commerce.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
2nd party data
your brand, and first party data, in that you have the capability of using…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
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