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#779: Denodo CMO Ravi Shankar on why good data is critical to AI success
While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise data truly AI-ready. To help me discuss this topic, I’d like to welcome, Ravi Shankar, Senior Vice President…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Auxia
Auxia is an agentic marketing platform for large enterprises that uses synchronized AI agents…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…
Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries
In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually…
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
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More Articles on MarTech, AI, & Customer Experience
Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?
On March 20, 2025, Google unveiled its new AI-powered Gmail search feature, promising faster and more relevant email retrieval. Rather…
