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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…
More Articles on MarTech, AI, & Customer Experience
AI adoption is shifting workplace dynamics
The rapid integration of artificial intelligence (AI) into the workplace is reshaping organizational dynamics in profound ways. As companies increasingly…
