Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
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