Expert Advice for Marketing Leaders on MarTech, AI, & CX


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Simple Prioritization Framework

The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…

SMART Goals

SMART goals are a specific type of goal-setting technique that helps you to plan…

Technical Debt

Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…

Buyer’s Journey

A buyer’s journey is the series of steps that grows a potential customer into…

Retention Rate

Retention rate is a calculation of how many customers you keep at the end…

3rd party data

hird-party data is not directly collected or owned by your brand. It is data…

Mixed Reality (MR)

Mixed reality (MR) refers to the integration of virtual and physical elements into a…

Extrinsic Motivation

This refers to items used to inspire and motivate employees to be more productive…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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The Agile Brand Guide
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