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#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
2nd party data
your brand, and first party data, in that you have the capability of using…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
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The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique…
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…
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Embracing social media for growth
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer…
