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#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap
Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It’s what Shutterstock’s latest research calls the “impact gap,” and we’ll explore why the old playbook of just spending more is broken, and what the new drivers of success—like emotional connection, cultural relevance, and AI-powered personalization—actually…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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The digital advertising landscape is in constant flux, a reality that keeps even the most…
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The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…
Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with…
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More Articles on MarTech, AI, & Customer Experience
Integrating customer and employee experience in the organization
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create…
