Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
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