Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
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