Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
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The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast…
