Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
Extrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
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Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment…
