Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
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