A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Personalization is key for customer loyalty programs
Benefits of headless architecture for brands and their customers
Investing in tools for efficiency
Effective use of data in the physical retail environment
Approaching headless and composable commerce
Balancing personalized experiences with data privacy considerations
Think of AI as a content partner
Product leaders need customer empathy
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.