A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.


Latest Shows


Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Amazon | See all our shows


Latest Articles

Marketing technology, CX, and Digital Transformation

Personalization is key for customer loyalty programs

Personalization is key for loyalty programs. In today's competitive market, companies need to go beyond generic offers and discounts to truly engage and retain their customers. This is where personalization comes in.
May 5, 20243 min read

Benefits of headless architecture for brands and their customers

The benefits of headless architecture are numerous and significant. One of the key advantages is the ability to build a tailored solution to address the specific problems and opportunities of a business.
May 5, 20243 min read

Investing in tools for efficiency

Investing in tools for efficiency is a critical aspect of organizational success. In today's fast-moving business environment, companies need to constantly evaluate their processes and find ways to streamline operations. This can be achieved through the use of internal tools and automation.
May 5, 20243 min read

Effective use of data in the physical retail environment

Data monetization in retail refers to the process of leveraging the data collected by brick and mortar stores to generate revenue and create value.
May 5, 20243 min read

Approaching headless and composable commerce

Headless and composable commerce is a revolutionary approach to e-commerce that is transforming the way brands build and manage their digital presence. This approach involves decoupling the front end of a website or application from the backend, allowing brands to select the best tools and services for each aspect of their business.
May 5, 20244 min read

Balancing personalized experiences with data privacy considerations

A critically important aspect to consider when implementing personalized marketing is striking the right balance between collecting and using data for personalization and putting a focus on customer privacy.
May 5, 20243 min read

Think of AI as a content partner

Content creation has become a crucial aspect of marketing strategies. With the rise of generative artificial intelligence (AI), marketers now have a powerful tool at their disposal to create content more efficiently and effectively.
May 5, 20244 min read

Product leaders need customer empathy

Product leaders need customer empathy in order to build more customer-centric experiences. This means understanding the actual problems that customers are trying to solve and ensuring that the products being built address those needs. It also involves considering the global economic trends and technology changes that may impact customers and incorporating innovation into products.
May 5, 20242 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

View all books