A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#659: The current state of the job market with Sue Keith, Landrum Talent Solutions
Today we’re going to talk about the current state of hiring for marketers, and how communication execs are responding to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
