Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
2nd party data
your brand, and first party data, in that you have the capability of using…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Target Audience
A target audience is a group of individuals that a business intends to reach…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
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More Articles on MarTech, AI, & Customer Experience
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
