Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
Today, we’re going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I’d like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
First Contact Resolution (FCR)
First Contact Resolution (FCR) is a service metric that measures the percentage of customer…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Transforming enterprise insights with multimodal AI
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…
Expert Mode: Navigating AI’s Effect on Publishing and SEO
The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…