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#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
Today, we’re going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I’d like to welcome Frank Vella, CEO at Constant Contact.
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The marketing wiki with everything you need to know:
Most popular terms
Krisp.ai
Krisp is an AI-powered software application that removes background noise, voices, and echo from…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Product Information Management (PIM)
Product Information Management (PIM) is the process and system for centralizing, standardizing, enriching, and…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
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The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
