Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
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More Articles on MarTech, AI, & Customer Experience
AI literacy is crucial for enterprises
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