Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#53: One Amazing Thing About Civic with Titus Capilnean
Welcome to One Amazing About Civic Technologies. Today we’re talking with Titus Capilnean, VP Go-To-Market at Civic Technologies and he will be sharing one amazing thing about Civic Nexus with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Inbound Marketing
visitors through earned interest, and often through helpful content.
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Empowered Employees Enhance Customer Experience
The relationship between employee experience (EX) and customer experience (CX) has become increasingly significant. As organizations strive to differentiate themselves…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by…
Expert Mode: Rethinking Retail, SaaS, and AI Strategy in the Age of Agility
The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise…
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…









