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#802: eTail’s Lena Moriarty on e-commerce in the year ahead
Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can prepare for a future that’s arriving faster than anyone expected. To help me discuss this topic, I’d like to welcome back Lena Moriarty, Head of Marketing at eTail.
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Martechipedia™ Wiki
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