A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Target Audience
A target audience is a group of individuals that a business intends to reach…
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More Articles on MarTech, AI, & Customer Experience
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement and concern among marketers. While…
